A commercial was playing on a billboard by the street. The first thing that caught the eye was a pitch-black dress.

A black dress paired perfectly with jet-black hair. A woman asleep in the darkness, like a fairy.

The ad was calm and serene, but there was something subtly captivating about it.

Some of the people walking by turned their attention to the ad.

“Who is that?” “Isn't that Eclat Etoile? Wasn’t Song Hee-bin the one doing the ads for them?”

Women were walking by, chatting.

At that moment, a small droplet of dew fell on the sleeping woman’s cheek, as if a tiny star had dropped. It glittered as it slowly trickled down her cheek.

Then, the girl in the black dress slowly opened her eyes.

Her eyes, tinged with a mysterious red hue, were a striking feature, making it easy for viewers to remember her.

“Oh! That’s the princess from Looking at Memories, isn’t it?” “Right, right. That fits. Did she land an ad after blowing up on that variety show?”

The women continued watching the ad. As the girl in the black dress opened her eyes, vibrant colors began to spread. Her once drowsy expression gradually changed as her pristine black dress turned bright white, transforming beautifully.

Flowers began to bloom in the once barren space, and the girl slowly looked up at the sky. The night sky was filled with countless stars.

Starry light.

The woman, who looked at it, seemed to be glowing herself. The sleepy face had now turned into a bright smile.

A radiant smile, like a flower in bloom. Under the starlight. A woman shining under the dark night sky. Her pure white skin was strikingly emphasized.

“Of course, it must be edited.”

Even with that thought, the white skin still drew the viewer’s attention.

"Shine like the starlight."

With that tagline, the Eclat Etoile ad came to an end.

"Like starlight."

That was the new catchphrase that Eclat Etoile was pushing.

Post: I just switched my cosmetics.

(Photo)

Skin tone looks great. Super glowy.

Replies:

• “Where’s that from? It looks really nice.” ㄴ “Right? I’m so satisfied after switching!”
• “Tell me too! I’m thinking about changing my cosmetics lately.” ㄴ “It was actually hard to find. I had to go to the store in Jamsil.”
• “Is it a new brand? Your skin looks so whiteㅠㅠ Please share the brand name bb” ㄴ “Thanks for the compliment!! :>”
• “Come on! Just tell us the brand already!!!” ㄴ “111111” ㄴ “2222222 lol, can’t believe you’re not saying!”

In a women’s community focused on cosmetics, a particular product was recently creating a buzz. The post was meant to be humorous, but it spread across various communities, leading to people speculating about which brand it was.

• “That’s Eclat Etoile.”
• “How do you know?”
• “My sister uses it.”
• “Is your sister pretty?”

Eclat Etoile, a brand that had recently changed its advertising model, had ambitiously launched three types of essence creams and three types of tone-up creams.

The name for these cosmetics was “Starlight.”

• “The ad was really well done.”
• “Isn’t she the princess from Looking at Memories? Her skin really does look good.”
• “It’s all edited, though.”
• “But the way they suddenly made her look so radiant in the ad was really well done.”

The transition from a monochrome-like girl to one bursting with vibrancy felt like watching an old black-and-white silent film suddenly come to life in the present. The sparkling skin matched the name “Starlight” perfectly.

This led to a surge in sales for Eclat Etoile. And there was more.

In a community entirely unrelated to cosmetics, there was talk about Seoyeon.

• “I heard the actors are promoting in the next Survival on a Deserted Island episode.”
• “What’s Survival on a Deserted Island? Seriously, stop with the abbreviations.”
• “If actors are coming to promote, it’s going to be boring.”
• “Seriously, forget it.”
• “Actors hold back so much, it’s going to be no fun.”
• “Apparently, one of them is a high school girl.”
• “Now I’m interested.”
• “The fact is, Survival on a Deserted Island is getting healthier.”
• “Are you serious? Just thinking about them whining gives me a headache.”

Survival on a Deserted Island was mentioned in a community where there were more discussions about internet shows, but also about variety shows in general.

Survival on a Deserted Island was a popular show, so it was natural for people to talk about it. It was quickly revealed that the cast for the upcoming episode included actors from the movie The Chaser.

• “Who is Ju Seoyeon?”
• “Apparently, she plays a convenience store part-timer.”

Even the role the actress had in the ad was just a “convenience store part-timer.” It sparked talk about how a supporting role, not even a lead, was being pushed into variety shows.

There were comments that it was a push based on recent popularity, but still, she was just a supporting actress. And above all, a young actress. Survival on a Deserted Island was a variety show where viewers enjoyed watching guests struggle in harsh environments, so many were unhappy about a young actress joining.

• “If she doesn’t do anything, it’ll all get edited out. It’s fine.”
• “Yeah, those few scenes will probably just be her crying to go home~~~if we’re lucky.”

And so, as the discussion about Survival on a Deserted Island raged on for hours, the “Papua New Guinea” episode of Survival on a Deserted Island began.

And so, amidst the controversy, Survival on a Deserted Island began. The story started from the perspective of a man who had arrived on a deserted island in Papua New Guinea.

It was none other than Park Jung-woo.

• “Why is he here?”
• “There was no mention of Park Jung-woo appearing??”

Park Jung-woo’s appearance sparked comments in the community. Understandably so, as Park Jung-woo wasn’t an unknown actor.

He was the model for a luxury foreign brand, and among the rising young actors, he was one of the most talked-about. He was someone who had shed his father’s shadow and found success on his own.

Acting? Check. Looks? Check. Even his personal life was squeaky clean. In fact, his lack of controversy had given him a somewhat stiff image with the public.

So why was Park Jung-woo, of all people, on Survival on a Deserted Island? Why?

「Why am I here…?」

As if echoing the viewers’ thoughts, Park Jung-woo muttered to himself. He wandered around the deserted island alone for a while before hiding in the bushes.

That was because the Survival on a Deserted Island team arrived late. And with Park Jung-woo’s appearance came shocked reactions from the audience.

And in the midst of this, an actress with slightly widened eyes.

Ju Seoyeon.

• “Oh, they know each other, right?”
• “Is it because of The Moon Embracing the Sun again?”
• “They probably brought them together because they had good chemistry in a previous variety show?”

With Park Jung-woo’s appearance, Seoyeon was naturally mentioned as well. Besides The Moon Embracing the Sun, the recent buzz around Looking at Memories was also a factor. Given how much attention Park Jung-woo had garnered online from that show, his appearance in Survival on a Deserted Island made some sense.

• “The producers must have known it would be boring, so they used connections.”
• “Smart move.”

Up to that point, the reactions were fairly standard. Just comments like “The producers are clever” or “They do look good together.”

But then.

• “What is she doing?”
• “She’s making a fire.”

Suddenly, Seoyeon volunteered to start a fire, and the atmosphere shifted. Even though Park Jung-woo offered to do it, Seoyeon insisted on doing it herself. Despite her appearance of smashing a rock with scissors during rock-paper-scissors, people thought, “Park Jung-woo must be going easy on her.”

But then…

Crack, crack!

「…」

The twigs splintered cleanly, leaving Seoyeon looking bewildered at her hand.

• “Why are the twigs so weak?”
• “? lol”

People began to feel something was off. No matter how dry the twigs were, could they really snap that easily?

「Here you go.」

When she handed over the coconut, poking it with her finger, the viewers watching became as confused as Jung-woo.

Jung-woo’s expression, as he alternated between looking at the coconut and Seoyeon, was hard to describe.

• “?????”
• “Is that really a coconut?”
• “They say it’s a coconut for women.”
• “Do female coconuts have different shells?”
• “Make some sense, please.”

None of the other cast members seemed to notice. Only Park Jung-woo, the cameraman, and the viewers were witnessing this oddity.

「This is a spear.」 「Ah, right.」 「I want to catch a fish.」

Somehow, Seoyeon was carrying around a spear she had made. She seemed determined to catch a fish, or maybe even a wild animal, with that spear. Park Jung-woo, who was looking after Seoyeon with an increasingly tired expression, had effectively become her babysitter.

It was clear that the show was taking a different direction than anyone had expected.

Once Seoyeon was excited, she was like a wild horse. She dashed through the bushes without a care.

「Hey!!! What are you doing climbing that tree!!」 「There’s fruit up here!!」 「But you can’t eat that!!!」

She even climbed trees.

「I wonder if there are any wild boars around.」 「If there are, we should run.」 「I think I can win.」 「?」

She roamed the jungle as if it were her own backyard.

• “What’s going on here?”
• “Is this for real?”
• “Everyone else looks exhausted, but why is she still so full of energy? Is she resting when the camera isn’t on her?”
• “Even with rest, I don’t think you could move around like that.”

She resembled an overexcited retriever. Meanwhile, Park Jung-woo, who followed her, looked like he was about to collapse.

What made it even more alarming was that Seoyeon was still full of energy, despite running here and there.

• “The fact is, Ju Seoyeon is getting healthier.”
• “I think she’s healthy enough already.”

Then came the next mission.

「We’ve prepared a mission for you to earn your dinner.」

It was PD Shin Young-woo who spoke. It was a regular main mission on Survival on a Deserted Island.

「We’ve placed a flag on the highest mountain on this deserted island.」

In other words, the first person to bring the flag back would win a special dinner. That was the gist of the mission.

Only one person could participate. The mountain wasn’t very tall, but just walking through the tropical forest would be tiring.

Park Jung-woo quickly gave up. As for Seoyeon…

「Can I hold the camera?」

The cameraman filming Seoyeon was taken aback by her request.

「Huh?」 「I’m going to run, so it might be tough for you.」

No matter how energetic she was, could she really run through a tropical forest?

‘Maybe she could.’

Both the viewers and the cameraman had that thought for a moment. But the camera was still quite heavy. Could she carry it and run? But the more they thought about it, the more they realized their worries might be unfounded.

「Um, this one is off-limits, but you can use this.」

The cameraman handed her a small camera he had brought just in case. It was a bit smaller and seemed manageable for someone to film with.

「Alright, I’ll be back.」 「What?」

The mission had already started. Park Hee-jun, another guest like Seoyeon, had already set off.

「Wait…!」

Before the cameraman could ask if she was okay going alone, Seoyeon had already vanished.

• “We can’t see her face, you crazy girl.”
• “Did she just take the camera to run?”

What kind of footage would Seoyeon get? Considering that it was edited footage, one could only imagine how dull the original must have been for this to make it to the final cut. Most of the scenes of Seoyeon running were edited out, but there were occasional shots of the forest rushing by, shots of her running, and her cheerful face flashing by as she sprinted.

「Oh, Seoyeon, when did you get here?」 「I’ve been here for a while.」

Seoyeon was the first to arrive. The second was Park Hee-jun.

Although he was a bit late because he came with the cameraman, he hadn’t expected Seoyeon to beat him. After all, Park Hee-jun was a former Special Forces member.

• “Just remember: High school girl >= Special Forces member.”
• “This is ridiculous.”
• “Is this really a survival show?”

Thanks to her stellar performance in the mission, Seoyeon got to enjoy a delicious dinner. And her antics continued in the next week’s episode of Survival on a Deserted Island set in Papua New Guinea.

• “But why doesn’t she get sunburned?”
• “Didn’t she run around the whole time??”

As viewers started to adapt, they began to focus on other details. Like Seoyeon’s white skin. Even the other cast members were curious enough to ask her about it.

「Seoyeon, wow, your skin didn’t get tan at all. What skincare products do you use? Tell me, I want to know.」

Bang Ha-yoon, the only other female cast member besides Seoyeon, asked this, and Seoyeon hesitated for a moment. She looked as if she was debating whether to say something. But since it wasn’t ideal to mention the brand directly, she simply said:

「I did a commercial, you know.」

And that sparked the real buzz after Survival on a Deserted Island ended.

The skincare product that protected Seoyeon’s white skin even in extreme conditions. There was only one such product she was advertising.

Starlight

A new skincare line launched by Eclat Etoile. As soon as Survival on a Deserted Island ended, there was a rush, and every department store and Eclat Etoile store sold out.

And simultaneously.

It marked the rise of a new star in the world of advertising.