Frederick II, the self-proclaimed King of Prussia, also known as the “Potato King.”

The man dedicated his life to spreading potatoes among his people—not because he was a benevolent ruler like King Sejong, but because the Seven Years' War had left his nation in dire straits.

To keep his people from starving, he sought to make potatoes a staple food, despite the fact that at the time, they were considered mere animal fodder.

His strategy for transforming a crop long dismissed as livestock feed into a staple of human consumption?

Make it look valuable.

“Sebastian, plant potatoes, sweet potatoes, peanuts, and corn on the large plot of land we bought outside Florence. Then, launch a massive campaign branding them as the primary products of the Rothschild Trading Company. Spread rumors while you're at it.”
“There is one concern, sir. Right now, sweet potatoes and potatoes are considered high-value foods. But in a year or two, won’t they just be regarded as food for the poor?”

Sebastian had a point.