Faking a “leak” as a marketing strategy had been used many times before.
And every time, public opinion was always the same:
—What kind of leak is this? Got shot in the head or something? lol
—You can totally tell it was released on purpose.
So naturally, people assumed this Musashi leak video was one of those.
But then—
—Wait, this was uploaded raw? Nothing edited or anything?
—This is viral marketing? Doesn’t seem like it at all.
—With Kim Donghu in it, why even bother with a leak strategy? Just putting out a teaser would’ve blown up anyway.
The more people watched the video, the more strange it felt.
It didn’t follow the usual pattern of a "leak."
Normally, these videos are blurry or shaky—